BRAND MANAGEMENT Logo Design Your logo is a visual representation of your brand; what your company stands for and what consumers see when they hear your name. Whether we’re starting from scratch or updating an existing logo, we make sure
MARKETING Marketing Strategy Development Most companies have goals in mind, but need help communicating them internally before they can tell the world. As one of the region’s most experienced marketing firms, we will sit down and have a conversation to
Monthly Project Highlights Brunetti Dentistry Website Dr. Brunetti and his team members are dedicated to staying current with the latest advancements in treatment and technology through continuing education. They recently made the decision to stay current with their
VIDEO PRODUCTION TV Commercials You have less than :30 to inform, promote and persuade an audience to choose your products or services. Ready, go! From production to placement, we make sure your TV investment works for you. Promotional Videos When
The Keynote Media Group is first and foremost a marketing firm. It is our core mission to assist businesses and organizations better communicate the value of their products or services to customers for the purpose of selling those products or services. We utilize our vast in-house marketing research, planning, production and implementation capacities to reach and maintain relationships with each client’s target customers.
Keynote understands the critical concept of a company’s ‘brand’. Great brands create strong relationships with customers. Effectively managing brand identity, brand value, brand perception, brand equity, brand positioning and brand consistency are too often neglected by many businesses. It is our job to create protocols that business creates a ‘culture of brand’ in the minds of customers and employees.
Your website has become your storefront. A website must represent a company’s brand in the most professional method possible. A website coupled with a well-planned and maintained social media marketing strategy is the most important method of reaching customers an establishing relationships by telling a brand’s story. Keynote is the leader in online marketing.
Video is no longer limited to a 30-second block on the overly crowded broadcast and cable television landscape. Keynote creates branding videos, corporate training videos, and documentary videos for nonprofit organizations to spread the message through websites as well as social media platforms such as Facebook, YouTube, LinkedIn and many others.
The most underused method of telling a company’s story is through public relations: media/press releases, media events, partnerships, and sponsorships of community events produced by nonprofit organizations. Keynote has built its reputation through the development and effective management of a company’s PR strategies. Internal corporate communications and crisis management are also part of Keynote’s services.
On-hold telephone messages, radio commercials, music jingles, and audio for video all help establish brand identity and top-of-mind awareness in the marketplace. Keynote maintains a state-of-the-art recording facility and has access to many of the top voice over professionals in the country.
(February 25, 2014 – Youngstown, Ohio) Due to the increasing number of in-house creative and marketing services being offered, Keynote Media Group, a Youngstown marketing firm founded in 1977, has announced it has adopted a new brand identity and tagline. “The emphasis is now on ‘Keynote’,” says Richard Hahn, company founder and president.
He explains that the new look is a culmination of months of planning, creative meetings and design testing. “Our goal was to better align our image with the wide range of services we provide and the diversity of businesses we serve,” he emphasizes. The new brand identity features a contemporary, global design and introduces the new tagline – ‘inspired marketing.’
Chris Anthony, the firm’s art director, explains that the company has been able to build and maintain brand equity as ‘Keynote’ and it was time to further reinforce that identity. “The letter ‘k’ and ‘Keynote’ will be prominently displayed with smaller text utilized for the words ‘Media Group.’”
By continuing to feature the word ‘media’ in the name, the firm believed the perception of Keynote’s capabilities might be misinterpreted. “Most often the word ‘media’ is associated with communication services such as newspapers, TV and radio stations,” says Hahn. He explains that although Keynote works in partnership with these outlets, the firm’s focus remains on providing inspired marketing, brand management, web, video and public relations services to B2B, B2C and nonprofit clients.”
The rebranding supports the evolution of the firm, but it isn’t just about the look, it’s about the culture. “Efficient and straightforward is how I describe it,” says Hahn.
The redesigned website, with a new domain name of KeynoteCreates.com, will allow for a more engaging user experience while capturing the firm’s personality. The homepage features a revolving video of the new office space, emphasizing the company’s expertise in visual media.
Hahn explains “no matter what we do creatively for a client, it’s our job to tell their stories. We aren’t changing Keynote’s story, just the title of this chapter.”
As one of the most important tools in the business development playbook, video is highly effective in telling a brand’s story. Whether it’s used for presentations or as part of a company’s website, video often speaks louder than words. Keynote
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